Who I Am
Frugal First Class Travel is an experiential travel blog, specialising in Europe. I am also the founder of the rapidly growing France Travel Planning Facebook group and the France Travel Planning travel blog
When you work with me, you are working with a mature professional with 30+ years of successful professional work experience.
Over the years, I have learned to spend less and travel more. I’ve learned to find authentic hotels and experiences that don’t break the bank, avoid the queues and fine the true heart and soul of very destination I choose to visit.
Professional Memberships
Sydney Chapter Travel Massive
Who Are the Frugalistas?
80% female, 35+years, university educated
USA: 50% Australia: 15% Canada: 8%
UK: 8% Other: 19%
The frugal first class travel difference
Clearly defined destination, product and service niche, specialising in European destinations and experiential travel
Professional, mature approach, based on a successful senior professional career
Partnering only with suppliers and destinations of choice.
Clients talk about working with frugal first class travel
Thank you for so much for sending the (Istanbul food walk) post along! I’ve shared it with our team and we are delighted with it. Do let us know if you head to where we have our other walks. Culinary Backstreets
Wow, we love Jo. We do invite her back to show her different parts of our destination. Michel Carmichael, Quebec City Tourism
Working with Jo was a real pleasure. Even though she was visiting Montreal and Quebec during low season, she was able to grasp our joie de vivre and the essential elements that makes Quebec special. Her articles are always interesting and accurate. Her pictures are also very pretty, original and colourful. We are very satisfied with her work as she posted many articles and pictures on her blog, Instagram and Twitter. We thank Jo for her professionalism and the quality of her work. Suzanne Lebrecque, Quebec Tourisme
Selected partners
Reims Tourisme
Quebec Tourisme
Culinary Backstreets food tours (x3)
Zippy Skirts
Tesalate towels
Take Walks (x 5)
Paris Perfect
Previous contributing writer to http://maviefrancaise.com and http://maiden-voyage.com
Coverage on press trips/hosted stays
At least one long format, SEO optimised post per day of engagement as agreed with host, inclusive of agreed social media coverage.
I know it’s a long way from Australia to Europe (after all, I fly it, regularly!) so I am always happy to make my own way to an agreed central point at the commencement of any engagement.
Product reviews & brand ambassadorships
I am available for product reviews and brand ambassadorships that fit with a one carry on bag packing list philosophy, suitable to my target audience. Please note I do not undertake product reviews in exchange for goods only where the goods are valued at less than USD250.
Guest and sponsored posts
I do not accept unsolicited requests for guest or sponsored posts and your enquiry will not be responded to.
For a detailed media kit, including blog and social media reach please contact Jo at:
chieffrugalista@frugalfirstclasstravel.com

Hi Jo,
Very pleased to hear you are about to travel again. I will look forward to reading your posts.
I am surprised that ”Everyday Cashmere” hasn’t tried to have you as an ambassador for their garments especially their travel shawl which I probably receive at least three emails about every week.
Cashmere going into October would be very useful. Their stuff is expensive but excellent / long lasting quality & comes in many colours.
Very best wishes & have a wonderful time
Genevieve